The development of new treatments for generalized anxiety disorder increasingly has been sabotagedby a high placebo-response rate. As a consequence, and in contrast to the surge of approvals fornew antidepressants, only one new anxiolytic has been approved by the U.S. Food and Drug Administrationin the past 15 years. This article presents a brief review of factors that contribute to the placeboresponse in treatment studies of generalized anxiety. Since anxiety is a normal emotion that is sensitiveto a variety of life stresses, it is particularly difficult to achieve the primary goal of a clinical trial,which is to extract the "signal" of a drug effect from the "noise" of background fluctuations in symptoms.Data from the published literature and from the authors’ research unit concerning placeboresponsetrends are reviewed.
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